Seven poised to win Total People, Nine set for key demos.

2014-11-02_2024There are now just 4 weeks left in the 2014 ratings year.

Failing a miraculous shift in the final stretch, Seven is on track to win Total People and Nine is on track to win the key demos. This would be a repeat of recent years.

Last week was another win reflecting the very same outcome.

Network:
Seven: 30.3
Nine: 27.8
ABC: 18.4
TEN: 18.2
SBS: 5.2

Nine won the demos 16-39, 18-49 and 25-54.

Primary:
Seven: 20.4
Nine: 18.2
ABC: 13.5
TEN: 12.0
SBS ONE: 4.1

Seven had 1 title over the million mark with Seven News (Sun: 1.02m). Next brands were Dancing with the Stars (902,000 / 898,000), The Force (902,000) and Home and Away (898,000).

The Big Bang Theory topped the week at 1.21m. Next for Nine were 60 Minutes (1.04m) and Nine News (Sun: 981,000).

Australian Story (929,000) took the #5 slot for the week. ABC News was 878,000 on Saturday and New Tricks was 855,000.

Modern Family (693,000) was best for TEN, followed by NCIS (674,000) and Territory Cops (671,000).

Greeks Roman Viking: The Founders of Europe (308,000), Easter Islands: Mysteries of a Lost World (270,000) and The Sixties (237,000) led the week for SBS ONE.

Multichannels:
7TWO: 5.9
GO!: 5.6
7mate: 4.0
GEM: 3.9
ELEVEN: 3.5
ABC2: 2.9
ONE: 2.8
ABC News 24: 1.2
SBS 2: 1.0
ABC3: 0.8
NITV: 0.1

Seven took out Sunday, Tuesday, Wednesday, Thursday and Friday. Nine won Monday and Saturday. ABC bettered TEN on Monday, Wednesday, Friday and Saturday.

Seven won all cities except Melbourne, snatched by Nine.

Ratings end on November 29th.

3 Comments:

  1. Which will probably leave Seven and Nine with a similar share of ad revenue. Ten is up a bit in ratings but not enough to have much affect on their revenue.

    FTA revenues are down due to continued low spending by retailers, increase in internet advertising and increasing timeshifting, catch-ups an multi-channel viewing.

    Interestingly Pay TV ad revenue is also down despite Foxtel increasing their share of households with T-Box and other deals. Which explains why they are discounting the basic package with more competition on the way.

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