It’s hard to think of another year in which a summer-style switch-off has begun so early. It is in part due to the failure of two Reality shows: Big Brother and The Big Adventure, together with little compelling local content on TEN.
But before dismissing Seven’s reality show outright it is worth acknowledging the importance of risk-taking. Without these, we would be subjected to more of the same. No hits were ever forged without someone taking a risk somewhere along the way.
Last week was a win for Nine, with cricket coverage helping it to defeat Seven.
The Big Bang Theory (1.3m) was the week’s top show then Nine News (Sunday: 1.174m) and Twenty/20 Cricket (Aus v Sth Africa Game 3: 1.1m).
Seven had just one title above one million viewers, Sunday Night (1.03m). Seven News (Sun: 978,000) and Surveillance Oz (931,000) followed.
Australian Story (963,000), Four Corners and ABC News (Sun) were both 812,000.
NCIS (661,000) was best for TEN then Madam Secretary (576,00) and NCIS: LA (570,000).
On SBS ONE it was Secrets of Britain (329,000), Treasures of Ancient Rome (292,000) and What’s the Catch? with Matthew Evans (288,000).
SBS ONE: 3.9
ABC News 24: 1.4
SBS 2: 0.9
It was no contest in the demos, with Nine easily winning 16-39, 18-49 and 25-54.
Nine won Sunday, Monday, Thursday, Friday and Saturday. Seven won Tuesday and Wednesday. ABC bettered Ten on Sunday, Monday, Wednesday and Saturday.
Seven won Brisbane, Perth and Adelaide -the latter by just 0.5%. Nine took out Sydney and Melbourne.
Only two more weeks remain before the official summer season begins.