Imparja partners with MediaHub

Indigenous broadcaster Imparja Television has signed MediaHub as its new playout facility.

The Alice Springs-based broadcaster screens to an audience of one million across regional areas of Northern Territory, South Australia, Tasmania, Queensland, New South Wales and Victoria, including 200,000 viewers in terrestrial black spots.

CEO of Imparja Television, Alistair Feehan said, “Given the rate of technology change in the broadcast industry and the cost of keeping abreast of these changes meant that we had to decide whether to marginalise the business or take the appropriate steps in order to remain a healthy and competitive member of the industry.

“Making the move to have MediaHub, Australia’s market leader in this space, provide our playout is indeed one of those appropriate steps.”

MediaHub CEO Alan Sweeney added, “MediaHub will provide Imparja Television with comprehensive technical and operational resources. As a result of our many years experience and technical knowhow and the fact that we continue to use the very latest, state of the art equipment and processes this service will assist Imparja in its day to day broadcasting and increase the company’s efficiencies.”