Seven partners with Presto

seven-logo-781Seven West Media has signed with Foxtel’s Presto streaming service, as TV content from both companies will be added to Presto’s library, which currently consists of movies.

Customers will be able to subscribe to Presto Entertainment, comprising including drama, comedy, factual and entertainment titles, or to the Presto Movies service either as stand-alone or bundled together.

The deal, which is subject to regulatory approval, will see each company hold a 50% interest in the joint venture. It comes ahead of competitors including Stan and Netflix.

Richard Freudenstein, Foxtel CEO, said, “We’re thrilled to be taking these next steps with Seven West Media to establish the new Presto Entertainment service. Customers have already recognised the value of the unrivalled movie programming we’ve had on tap since Presto’s launch and we’re proud to have delivered such a great product. TV is the final piece in Presto’s entertainment puzzle and today’s news positions us well to take it to the next level by offering the best in local and international TV to new and future subscribers.”

Tim Worner, Seven West Media CEO, said, “This new venture sees the leaders in subscription television and our acknowledged strengths in content creation and leadership in broadcast television work together to deliver a new and exciting service to Australians. Our growing content library underlines Seven’s future as a content company delivering its programming to our audiences across a range of devices.”

Pricing for Presto Entertainment will be confirmed closer to launch.

6 Comments:

  1. Presto is offering newer movies than Stan, so they figure people will pay for it and Presto Entertainment. There could be a discount for subscribing to both, and Foxtel is getting into bundling with internet connections next year. A lot will depend on what Netflix offers.

    Scott has announced his digital plan based around iview. The Lewis report said that the ABC could put its back catalogue up on iView for a small fee, Scott raised the possibility in an interview.

    FTA and Pay with their billions in revenue have the exclusive rights to a lot of shows locked up in output deals. So a lot of SVOD content will non-exclusive rights. It is hard to market and sell complete different content that nobody has heard of.

  2. This offering looks more expensive then the others because they are two stand alone services rather than combined. Again I thought the point of these svod is to offer alternative content not currently available on free to air but so far this just sounds like a paid version of plus 7.

  3. I don’t watch any Channel Seven full stop. I do watch some imports on 7 Mate (mainly the pawn and food related shows) but Presto hasn’t got me as a customer yet so I doubt this will change my mind.

    I’d be interested to see where Ten, ABC and SBS align themselves too, whether it’s Stan, Presto or through a subscription stand alone.

    Of the Aussie VOD services, Stan looks like the winner right now for content. For me anyway.

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