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Tennis lifts Seven’s mutichannels

APIA International & Kooyong Classic lift 7TWO audiences by 17%.

2015-01-16_1315Seven is buoyed by improved numbers for its 7TWO coverage of the APIA Sydney International and Kooyong Classic.

The audience for the first five days of the two tournaments has increased 17 per cent on 2014 across the metro markets as well as on combined (metro + regional) figures.

The average audience across Day and Night sessions for the 7TWO telecast of the tournaments has been 140,000 viewers in metro areas, lifting to 222,000 viewers for combined audiences.

The Australian Open begins on Monday with two weeks of the world’s top players, wall to wall coverage and new HbbTV options.

5 Responses

  1. Fantastic coverage of the men’s finals (Troicki vs Kukushkin). Luckily, the commentators were John Newcombe, Todd Woodbridge, and Geoff Masters. I value their analysis of every matches they cover. They provide in-depth info for all televiewers and tennis fans alike. I can’t wait to listen to them again.

    I find listening to Fitzegerald and Stubbs so boring I wish I can mute their voices during their coverage but still be able to listen to everything else. I cannot stand them talking about the same thing we saw. That’ll be good for radio though.

  2. The usual from Seven so far. Endless reminders of what’s coming up next, endless fawning and gushing about the Aussie players.
    What has annoyed me the most is that while watching the Hopman Cup on 7mate and recording Brisbane on 7Two (or vice versa) they kept revealing scores of matches taking place on the other channel. So annoying Seven.

  3. As we saw on 7 Mate the difference in quality between 7 Two and 7 Mate is chalk and cheese but it appears majority of viewers don’t care or are blind!!

  4. The Apia International had Australian players (Tomic, Gajdosova and Groth) doing well and a popular female winner Kvitova.

    Funnily enough they aren’t waiting to count the Mens final with two little known players because its likely to be knocked around by the Australia v South Korea game and BBL tonight.

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