Tony Iffland quits as SBS Director of TV

Tony Iffland headshotSBS Director of TV and Online, Tony Iffland will depart SBS after three years.

Iffland, previously Managing Director, BBC Worldwide Channels Australasia, has overseen commissions including First Contact, Legally Brown, Better Man and, upcoming series The Principal, led events such as Mardi Gras and Tropfest, overseen the launch of National Indigenous Television (NITV) as part of SBS and the revamp of SBS 2.

Iffland said: “This was a tough decision and I am sad to leave such a great team but now is the right time for me to consider new opportunities. I am incredibly proud of our achievements on screen and in assembling a world-class content team. Our diversified portfolio of content means SBS is being enjoyed by more Australians. SBS has an invaluable role to play in contemporary Australia and is well-positioned to continue delivering great TV programs for all Australians.”

SBS Managing Director Michael Ebeid said: “I thank Tony for the huge contribution he has made to SBS. Tony’s commitment to innovation in programming, focus on ensuring our audience is at the heart of everything we do, and the exceptional team he has built and nurtured leaves SBS television in great shape. I wish him the absolute best for the future.”

Chief Digital Officer, Marshall Heald, who joined SBS in 2007, will assume a new role of Director, Television and Online Content.

Ebeid said: “Bringing together the online and television content teams builds on the extensive work we’ve already done to join up our content approach across all our platforms. The changes are about evolving our ability to maximise investment in multiplatform content that reflects the Charter and enhances the experience for Australian audiences, delivering content in the ways they are consuming media today.”

“Marshall’s extensive expertise in media, content and digital environments will be invaluable to SBS as we continue to deliver audiences high-impact content that reflects their changing media consumption habits whilst maintaining the integrity of the unique SBS Charter in providing all Australians with inspired content.”

Heald will take up the new position when Iffland departs SBS at the end of January.

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