Foxtel subscribers up 4.7%
Slashing prices and diversifying subscription models pays off for STV provider.
In the last six months of 2014, it lifted its subscribers to 2.6m an increase of 118,000 on the prior corresponding period.
The boost follows the Pay TV provider slashing prices to $25 a month and launching online subscription models and a BoxSets channel.
Financial results in Telstra’s half-year result indicated revenue grew 1.2 per cent to $1.5 billion. Earnings before interest, taxes, depreciation, and amortisation was up slightly at 0.4 per cent to $470m.
But revenues from T-box services were down by 17.6 per cent to $42m, with the company attributing the shift to more focus and subscriber growth in its premium bundle offering which includes more Foxtel channels.
Churn rate was 11.4 per cent, down by 1%.