The Bold & the Beautiful on TEN for life
The Forrester, Logan and Spencer families are set for life with Network TEN.
TEN has announced an “historic lifetime programming deal” that will give it Australian rights for The Bold and the Beautiful for its entire run.
TEN first aired B&B on November 23, 1987, where it continues to satiate diehard soap fans in its 4:30pm timeslot -sometimes even upstaging primetime shows on the network. It once even tested the series in a 6pm slot over summer.
TEN Chief Programming Officer, Beverley McGarvey, said: “For nearly three decades, Australians have followed the entangled lives of the Forrester, Logan and Spencer families on TEN. We’re thrilled that TEN will always be the Australian home of The Bold and the Beautiful.”
Executive Producer and Head Writer, Bradley P. Bell, said: “This lifetime broadcast deal is possible thanks to the special chemistry we share with Australian viewers and an outstanding broadcast partner like Network TEN, for which we are grateful. In television, a long-term commitment like this is rare. We are elated to celebrate this amazing joint achievement.”
The Bold and the Beautiful claims to be world’s most-watched daytime television series, seen daily by an estimated audience of 35 million people in over 100 countries.