All aboard the Breakfast battle

Ratings: Just 18,000 viewers separated OB broadcasts by Sunrise and Today, but Seven took line honours, as it did in primetime.


The gap narrowed again in breakfast television yesterday with just 18,000 separating Sunrise, in Hawaii, and Today aboard a cruise liner in Sydney Harbour.

Seven remained on top with 334,000 viewers while Nine was 316,000 viewers. For the record ABC News Breakfast was 83,000 / 43,000 across two channels.

In primetime Seven also won the battle with a 33.3% evening share then Nine 25.7%, TEN 18.9%, ABC 16.5% and SBS 5.6%.

My Kitchen Rules (1.43m) led for Seven then Seven News (931,000 / 832,000), Home and Away (822,000), Million Dollar Minute (458,000), State of Affairs (400,000 / 255,000). The Amazing Race was 117,000.

Nine News (943,000 / 906,000) was best for Nine then A Current Affair (804,000), The Block (680,000) and Hot Seat (516,000). Inside Story was 283,000 in 3 cities and The Footy Show was 266,000 in 2 cities.

The Project was 572,000 / 456,000 for TEN. TEN Eyewitness News was 550,000, Gogglebox was 455,000 and SVU was 256,000.

ABC News (808,000) led for ABC then 7:30 (710,000), Outback ER (573,000) and Hiding (367,000). How We Got to Now was 256,000.

On SBS ONE it was Gourmet Farmer Afloat (260,000), Heston’s Fantastical Foods (187,000), SBS World News (140,000) and Sons of Liberty (124,000).

7TWO’s Lewis topped multichannels with 298,000.

OzTAM Overnights: Thursday 12 March 2015

8 Responses

  1. I’m enjoying State of Affairs & was really frustrated when 7 took so long to show it. I thought I read it had been renewed for a 2nd season. And where’s the Blacklist? They usually fast track it & it came back weeks ago in the US.

  2. As someone who travels to the States a lot for work, I get angry every time I see Koch and all his financial experts blather on about the wonder of the falling Australian dollar. To have them do it this week while the show was in Hawaii encouraging people to tour there was both ironic , stupid and just plain bad programme directing.

  3. Interesting that the Hawaii special isn’t firing as maybe as much as Sunrise might have expected…perhaps viewers know that the cost of going there is about 25 per cent higher than it was last year, thanks to the falling dollar. At least in Australia a dollar is worth a dollar, not three-quarters of one…Suddenly these OS broadcasts might not be so wise, I’m sure this one cost the sponsors a fortune to stage.

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