ASTRA Industry Excellence Awards: call for entries

ASTRA is now calling for entries for its Industry Excellence Awards which recognise outstanding achievement in marketing, advertising and promotion in subscription television.

Nominations are open to TV channels, operators, production houses, media, advertising agencies and other creatives.

There are 11 categories, for outstanding individual and team achievement including five new awards – three for individuals and two for teams.

“The ASTRA Industry Excellence Awards applaud the wonderful spread of creative talent in subscription television,” Andrew Maiden, ASTRA CEO, said.

“The talent is reflected in the very healthy state of our diverse industry, which offers more creative opportunities than the free-to-air networks. Subscription television currently invests more than $600 million a year in Australian content, provides 7000 jobs and adds nearly $2 billion to the economy.

“Industry data shows that in 2013-14 subscription television produced a record 7367 hours of first-run promos, interstitial segments and hostings. This intensive activity shows how marketing and promotion go hand-in-hand with program production to build success, and that’s why the Industry Excellence Awards are so important.”

The categories cover:

INDIVIDUAL AWARDS (new)
– Creative Professional of the Year (in a marketing or communications function)
– Television Professional of the Year (in a role other than creative, marketing or communications)
– Rising Star (outstanding individual aged under 30)

TEAM AWARDS
– Most Outstanding Advertising Campaign (new)
– Most Outstanding Corporate Responsibility Campaign (new)
– Most Outstanding On-Air Promotion
– Most Outstanding Off-Air Promotion
– Most Outstanding Social Media Campaign
– Most Outstanding Public Relations Campaign
– Most Outstanding Marketing Campaign under $50,000
– Most Outstanding Use of Technological Innovation

Entries close Tuesday, April 28.
www.astra.org.au
The awards will be presented on Thursday, July 16, 2015.