Empire music falls on younger ears
Ratings: Empire's debut pips Downton Abbey in the key demos, but older viewers send the total audience south.
Despite having a good lead in from Shark Tank (724,000), TEN’s Empire debuted to 377,000 viewers last night with viewers yet to be won over by its hip hop drama roots. It fared better in the demos, even beating Downton Abbey in the key groups. But Over 55+ viewers sent the total numbers down, down, down…
Viewers did dip into their own with Life on the Reef premiering to 726,000 viewers for ABC, while even SBS had a good night with their documentaries.
Seven network won with 30.3% then Nine 28.9%, TEN 17.0%, ABC 16.3% and SBS 7.6%.
Seven News was 1.00m for Seven then Australia: The Story of Us (838,000), My France with Manu (738,000) and Downton Abbey (774,000). Castle was 290,000.
Nine News (1.09m) topped the night. Next for Nine were The Block (1.02m), 60 Minutes (686,000). Movie: Argo was 367,000, fourth in its slot.
Shark Tank pulled 724,000 for TEN. V8 Supercars was 487,000 / 382,000 / 328,000 and Empire was 377,000. TEN Eyewitness News aired in 3 markets to 236,000. Movie: Star Trek will be adjusted to 151,000.
ABC News (821,000) was best on ABC. Life on the Reef premiered well with 726,000. Broadchurch was 635,000 and Fortitude was 386,000. Jillaroo School averaged 218,000 and The Book Club returned to 141,000.
SBS ONE had a good Sunday with Tutankhamen: The Truth Uncovered (341,000) then SBS World News (238,000), Monty Python: The Meaning of Live (234,000) and Nazi Megastructures (152,000).
7mate’s The Bourne Ultimatum movie led multichannels with 270,000.
OzTAM Overnights: Sunday 1 March 2015