Howzat! 47.3% is Nine’s biggest TV share since 2012.
Ratings: 2.22m viewers and a staggering 47.3% share has them reaching for the record books.
Australia’s victory in the ICC Cricket World Cup scored the biggest single audience on television so far this year at 2.22m viewers for Session 2.
It has eclipsed the Australian Open‘s 1.88m viewers and individual episodes of My Kitchen Rules (1.78m).
There were 856,000 watching in Melbourne and 723,000 in Sydney. Nine claims the Preliminary figure will rise to 2.4m viewers which will place it as the highest rated cricket game since the start of OzTAM in 2001. With Regional viewers will climb to 3.29m. It was just the shot in the arm Free to Air needs as it battles alternative entertainment forms.
Proving Live Sport is TV’s biggest drawcard there was also a whopping 522,000 watching the same event on Pay TV.
Session 1 scored 1.89m for Nine while Nine News had its biggest audience of the year at 1.96m viewers.
Nine obliterated the competition with a staggering 47.3% share -its biggest audience share since August 2012.
It was more than twice the share of Seven on 21.3%, and three times the audience of ABC 13.4% and TEN 12.7% while SBS had to settle for a 5.2% share.
But the disappointing news for Nine is that the numbers will not factor into the TV ratings year, with this week and next both out of survey across Easter.
As a result Seven chose to hold off key programming, screening Seven News (876,000), Sunday Night (810,000) and Border Patrol (558,000).
ABC News (574,000) and Broadchurch (568,000) were best for ABC. TEN’s strongest remains Shark Tank (587,000) then Modern Family (490,000 / 400,000) and SBS ONE’s best was Last Days in Vietnam (238,000).
OzTAM Overnights: Sunday 29 March 2015.