OzTAM has invited expressions of interest in tendering for its audience research service contract, ahead of Nielsen’s contract expiry at the end of 2017.
AFR reports the TV ratings provider wrote last week to half a dozen of the world’s biggest research companies including Nielsen, WPP’s Kantar, Australian radio ratings provider GfK, and newspaper readership ratings provider IPSOS.
OzTAM, owned by Seven, Nine and TEN, wants new capabilities for measuring data on mobiles, tablets and laptops and through catch up and video-on-demand services.
“This process will help us determine the approach to delivery of OzTAM’s measurement service from 2018 onwards,” said OzTAM chief executive Doug Peiffer.
The Nielsen panel currently includes 3500 households (covering 8000 people) in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.