Seven renews Sydney to Hobart broadcast deal
Seven signs a 5 year deal for broadcast television and online, mobile, social and digital platforms.
Seven has renewed its broadcast deal of the Sydney to Hobart with the Cruising Yacht Club of Australia for another 5 years.
Seven’s deal includes broadcast television and online, mobile, social and digital platforms, including global online rights and mobile rights to live stream.
Seven Network’s Head of Sport, Mr Saul Shtein said: “Seven has a long association with yachting – with our coverage of the America’s Cup and for many years, the Sydney Hobart Yacht Race, along with our commitment to our world championship winning 18’ skiff campaign and partnership with the Oatley family and the remarkable Wild Oats XI.
“The blue water classic is one of the great sports events in Australia and we are looking forward to delivering a world-class coverage to all Australians across our broadcast television and digital platforms along with expanding our coverage of the race in Sunrise and Seven News.”
Cruising Yacht Club of Australia Commodore, John Cameron, said, “The Cruising Yacht Club of Australia is delighted to extend the exclusive broadcast and internet rights to the Rolex Sydney Hobart Yacht Race start to the Seven Network for a further five years from the 2016 race.
“Seven has been our broadcast partner since 2005 and since that time has demonstrated outstanding production values and techniques which have allowed the Australian public and worldwide internet audience the ability to watch the start of the Rolex Sydney Hobart Yacht Race, a race that is regarded as the greatest and most challenging ocean race in the world.”
Over the past 70 years, the Rolex Sydney Hobart has become an icon of Australia’s summer sport, ranking in public interest with such national events as the Melbourne Cup horse race, the Australian Open tennis and the cricket tests between Australia and England. No regular annual yachting event in the world attracts such huge media coverage than does the start on Sydney Harbour.
Over the years, the Cruising Yacht Club of Australia has had a marked influence on international ocean yacht racing. The club has influenced the world in race communications and sea safety, maintaining the highest standards for yacht race entry.