iview adds “Links to Buy” option


The ABC has added a “Links to Buy” option to iview, offering links to iTunes, Google Play and ABC Shop Online where viewers can purchase further digital episodes of ABC titles.

The links, run by ABC Commercial, are for content outside the existing two week free window or free offerings such as Binge on the Best drama titles. The free content remains unchanged.

ABC claims user research revealed that 9 out of 10 respondents found Links to Buy a positive addition to the iview service.

ABC Head of TV Strategy & Digital Products, Rebecca Heap, says “ABC iview remains at the forefront of internet TV by pairing user-centered features with distinct Australian content. Our audience has told us they want to access and own episodes and full series of ABC programs, so Links to Buy is a direct response to that feedback. In an innovative way, we’ve been able to make the broad and compelling ABC Commercial offer available directly from iview, providing an effortless solution for our users.”

ABC’s Director Commercial Robert Patterson says “For a number of years, ABC Commercial has made an extensive catalogue of content available to our audience through various third party platforms. We are excited to launch iview Links to Buy as it enhances the user’s experience; creating a logical and straightforward facility that enables audiences to more easily find and acquire the content they love.”

Links to Buy buttons will appear alongside corresponding content such dramas including Janet King, Redfern Now, Jack Irish, Rake, Miss Fisher’s Murder Mysteries and Upper Middle Bogan and leads to the extended ABC catalogue of further titles.

But ABC has no plans for a pay per view streaming section of archival material.

Links to Buy will initially be available on desktop and iOS devices, with additional devices to be supported in the near future.

There are extensive FAQs found here.


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