A petition to cancel Nine’s Married at First Sight is attracting signature and headlines ahead of its impending launch.
And with it a slew of brand awareness for the network too.
The petition started by April Murphy at Change.org has 12,500 signatures.
“This television show is a disgrace. It is morally unsound and should not be aired on Australian television. It is appalling that we live in country that will not support marriage equality but will support a television show such as this!”
Of course the irony is the couples don’t actually get married in the series, despite the title which suggests otherwise.
4 couples undergo a commitment ceremony, which comes with all the TV trappings of a wedding, and complete an Intention to Get Married form. If at the end of the social experiment they decide to submit them, it’s their call.
But despite the fascination of watching the lengths some people will go to in order to find their perfect partner, the first episode is brief in its clarity on the legal situation.
It has previously named the series The Experiment: Married at First Sight, although that appears to have now been dropped. A quick re-edit of the first episode to make the legal situation clear would also avoid viewers feeling duped.
Once everybody accepts this TV experiment as a commitment ceremony, there might be less angst over what it is and what it isn’t. But networks have been known in the past to allow ‘controversy’ to help drive up ratings.
…and Committed at First Sight just doesn’t have the same ring about it, dang it.