Seven extends Royal Ascot broadcasting deal

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Seven will again screen British horseracing event Royal Ascot, securing broadcast television and online, mobile, social and digital rights.

Under the new agreement, Seven will broadcast the last three days of Royal Ascot in June and coverage includes HbbTV.

Seven’s Head of Sport, Saul Shtein said: “We are delighted to be a part of Royal Ascot. The Royal Meeting is an incredible three days and we are looking forward to working with Channel 4 in London to bring to all Australians one of the world’s great events in sports. The Royal Meeting is a wonderful mix of great horse racing and extraordinary excitement and colour. We’re pleased that Royal Ascot now joins our portfolio of many of the best horse racing events in the world.”

Juliet Slot, Commercial Director at Ascot Racecourse, said: “We are thrilled that Channel 7, with its huge commitment to racing in Australia, is taking such a significant part of Royal Ascot live in June. It is important to us to make sure that as many people as possible can watch Royal Ascot both for the unrivalled colour and pageantry, and for the racing, of course. Royal Ascot is the UK’s most international race meeting and has a recent history of attracting many runners from Australia, including the great Black Caviar. We are very excited that names like Brazen Beau and Shamal Wind have been linked with this year’s Carnival.”

9 Comments:

  1. Can’t wait for this I am a huge horse racing fan and I love what seven are doing with horse racing. Be intruged as to what the channel 4 coverage is like. Also will save me from getting the channel 4 coverage via other means.

  2. If they did their own coverage it will become a junket for all of the Sunrise,Morning Show,News,crew oh don’t forget the weather girl she has to go

  3. Sorry maxdude but some of us love horse racing and couldn’t give 2 hoots for AFL. Each to their own. Seven wouldn’t pay for it if there wasn’t interest, the simple fact is AFL doesn’t rate in Brisbane , we are a rugby league town.

  4. @maxxdude: Are you serious? People in Melbourne have to watch AFL in SD on the main channel while you whinge about it being on 7mate in HD! You should be thankful you can watch it at all!

  5. Seven can’t put Australian sport on it’s main channel (AFL in Brisnane can only be seen on 7mate even if the Lions are involved) but it can waste money on this.

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