US reality show The Briefcase: life-changing moment or preying on the vulnerable?
America's newest reality format puts $101,000 on your doorstep and forces you to make choices (and it looks gross).
The premise for upcoming CBS Reality show The Briefcase is pretty simple: $101,000 arrives in a briefcase on the doorstep of a family who is struggling. They can keep the money, decide to share some of it or all of it with another struggling family.
What they don’t know is that the other struggling family also has a $101,000 briefcase with the same proposal. Both families are given all kinds of information about how the other family is doing it tough. Cameras capture them all getting emotionally wrought at their various backstories, but there is drama in who will decide to keep and who will decide to give cash away.
As this video shows, some are in tears and others are screaming at one another. Presumably some will end up coming out of the show as saints, and others as driven by money.
Frankly it sounds gross. I suppose for $101,000 it’s worth being put through the angst. But if they give the money away and are still tearing at each others’ throats then they were probably better off before the film crew entered their lives.
Like Undercover Boss, it’s also questionable whether participants will be duped in a second season knowing how the construct works, but CBS says it has enough format variations up its sleeve for a second and third season.
Source: Hollywood Reporter