Apple TV abandoned plans for a TV set that was expected to feature a camera for video calls, after deciding the features were not compelling enough to take on Samsung.
The decision was made a year ago according to the Wall Street Journal.
Instead it is tipped to make development announcements at its Worldwide Developers Conference in June. A new set-top streaming box is expected later this year that will come with a touch pad for navigating the interface and streaming TV for US viewers of ABC, CBS and FOX -including on iOS devices.
CNET reports there have been no signs such a product is close to ready, which largely has been attributed to difficulties securing content deals at reasonable rates.
But billionaire investor Carl Icahn wrote an open letter to Apple Chief Executive Officer Tim Cook about company valuation, revealing a TV set may not be completely off the table.
“Apple is poised to enter and in our view dominate two new categories (the television next year and the automobile by 2020) with a combined addressable market of $2.2 trillion, a view investors don’t appear to factor into their valuation at all,” Icahn wrote.
In Australia TenPlay, FOX Sports, Stan and Netflix are amongst the few local content players available on Apple TV.