Nine takes Thursday win, but MasterChef still in sweet spot.

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The changing fortunes of Reality shows has returned the ratings battle to the more level playing field quoted so often by Free to Air broadcasters, but not in the context anybody was expecting.

Last night Nine won the night while TEN was not far behind Seven.

A second episode of MasterChef outranked the first, suggesting that once Reno Rumble and House Rules were done, reality viewers decided to sample even more.

Nine network won with 28.4% then Seven 26.3%, TEN 23.6%, ABC 16.2% and SBS 5.6%.

Nine News (1.04m / 1.00m) won the night for Nine then A Current Affair (932,000), Reno Rumble (766,000), The Footy Show (613,000) and Hot Seat (571,000).

Seven News (1.03m / 936,000) led Seven then Home and Away (756,000), House Rules (655,000), Downton Abbey (623,000) and Million Dollar Minute (506,000). Mr Selfridge was 210,000.

MasterChef‘s second episode (999,000) outranked its first (926,000) for TEN. TEN Eyewitness News was 577,000, The Project was 542,000 / 449,000 and SVU was 362,000.

ABC News (849,000) was best for ABC then The Checkout (723,000), 7:30 (702,000), Our Girl (418,000), Antiques Roadshow (323,000) and The Super-rich and Us (317,000).

On SBS ONE it was Poh and Co (260,000), Vikings (200,000), Rachel Khoo’s Cosmopolitan Cook (190,000) SBS World News (159,000) and Heston’s Feasts (151,000).

And Peppa Pig is back on top of multichannels at 298,000.

OzTAM Overnights: Thursday 7 May 2015

9 Comments:

  1. Wow nothing in that mess that our household watches, All at the hands of the flawed OZTam. In the meantime good drama is buried

  2. If Mr Selfridge got 210,000 I’m guessing Air Crash Investigations after it was pretty low then. I hope Seven keep the new episodes flowing.

    It doesn’t seem that long ago ACI was a primetime 7:30pm show that won its timeslot constantly.

  3. Justsaying..

    David all I can say is that I’m loving Masterchef so good to have the real cooking show back 🙂 & great to see it’s doing well with the ratings.

  4. These figures are scary for Seven but they are especially scary for Nine. Nine has hitched it’s wagon to Reno shows and seven has spoiled this strategy. Nine has targeted 40% revenue share and is currently tracking at 35-36% audience share prime time year to date. On these numbers it might even lose more to Ten (seven will also lose but off a much higher base of around 41%) and won’t get within cooee of its 40% target. With Reno in the doldrums, Big Bang theory lost next year with Warner deal ending, the voice showing fatigue at the back end of last year, disappointing start for love child and Gallipoli failure what is Nine going to do to get to its 40% target by year end. It’s programme schedule is looking more tired then Sevens. On top of that they have higher costs then Seven and so can’t just throw money at the problem because margins are already significantly below Seven.

    • Reno Rumble is the cheap 6 weak spoiler for House Rules, filling in because Nine are starting The Voice later this year because they aren’t doing BB. Nine will be happy with how RR doing.

      Nine will likely renegotiate the WB deal, opting for a cheaper limited number of first picks rather than exclusive rights to everything The WB distributes. Nine probably has options for subsequent seasons of the TBBT regardless of the WB deal, (which covers new shows and repeat rights). Networks started doing this as a matter of routine after the Friends debarcle.

      Revenue share is a zero sum game. Ten hasn’t made any headway leaving Nine and Seven with 80%. With Seven also doing badly there will be little change in their share. The major problem is the decline of total FTA ad revenue caused by the internet taking FTA advertising revenue directly, and indirectly through taking sales from major…

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