Eurovision has enjoyed bumper numbers on SBS, with its best ever figures for its First Semi Final on Friday night at 500,000 metro viewers.
On Wednesday there were 75,000 watching the Live 5am broadcast and 61,000 on Friday morning.
But it’s a bit disappointing most of the SBS promotion for the event has focussed on primetime replays rather than the Live early morning broadcasts -the only time Australians can vote.
On air promos and recent press releases make no mention of 5am broadcasts.
Anyone would think SBS was more interested in having eyeballs watch their primetime ads than in having Aussies vote.
I can’t imagine the European Broadcasting Union is happy SBS is pushing repeats over Live voting…
Update: SBS advised it does not discuss promotional strategies.