Multichannel Survey: GO! / GEM

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Today we look at Nine’s Multichannels GO! and GEM.

Youth channel GO! is the leading multichannel in Total People this year, with titles such as The Last Ship, Thunderbirds Are Go, Arrow, Gotham, Survivor and Kids WB. Last year the brand identity was Comedy & Movies, but it has expanded on those genres this year.

Meanwhile GEM, aimed at Women over 35, has built on its library of Classic Drama with Midsomer Murders, Agatha Christies Poirot and New Tricks but also features select HD Sport.

Here are the answers supplied by Nine.

GO!

BRAND IDENTITY: GO! is a youth channel that offers a mix of Comedy, Reality, General Entertainment, Movies, Animation and Drama targeted at under 40s and families.

TARGET DEMOGRAPHIC: People 16-39 and Kids.

RATINGS / PERFORMANCE RESULTS: No.1 in 2014 with Total People, People 25-54, People 18-49, and People 16-39. In 2015, GO! leads with Total People as the No.1 multichannel.

KEY FIRST RUN TITLES: The Last Ship, Thunderbirds Are Go, Arrow, Gotham, Survivor: Worlds Apart, Britain’s Got Talent 2015, Auction Hunters, Adventure Time, The Regular Show, The Skinner Boys, Kids’ WB, Car S.O.S, James May’s Cars of The People.

UPCOMING FIRST RUN TITLES: IZombie, The Middle, Mike & Molly, Anger Management, Constantine, Survivor: Second Chance, The Tattoo Shop, Bad Robots, Dog & Beth on The Hunt, The Last Ship Series 2, Ghost Town Gold.

RECENT SUCCESS STORIES: The Last Ship Series 1, Britains Got Talent, 6pm-7pm Animation Block, Family/Kids Friday and Saturday Movies.

FIRST-RUN AUSTRALIAN CONTENT: Kids’ WB

CATCH-UP SHOWS FROM PRIMARY CHANNELS:

PREMIUM HD CONTENT: (N/A)

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:


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GEM

BRAND IDENTITY: Lifestyle, First Run/Classic Drama and HD Sport.

TARGET DEMOGRAPHIC: Women 35+ and Grocery Buyers with children

RATINGS / PERFORMANCE RESULTS: In 2015 GEM has increased its Audience with Women 35+ (+13.1%) and also with People 55+ (+20.1%).

KEY FIRST RUN TITLES: Tigers About The House, Inside The Animal Mind, The Great Fire, Trauma Investigators, Who Do You Think You Are (US), Secret Dealers, Obsessive Compulsive Cleaners, Obese USA, Unforgettable, Longmire, Rizzoli & Isles, Major Crimes.

UPCOMING FIRST RUN TITLES: Lucan, The Widower, Helicopter Heroes Downunder, Southern Justice, Countryfile, Child Genius, Big School, Extreme Builds, Flip or Flop.

RECENT SUCCESS STORIES: GEM has strongly moved into the classic drama market over the past two years with Midsomer Murders, Agatha Christies Poirot, Agatha Christies Marple and New Tricks all performing strongly for the channel.

FIRST-RUN AUSTRALIAN CONTENT: Duncan’s Thai Kitchen.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:

PREMIUM HD CONTENT: 2015 UK Ashes, ICC Football, 2015 FIBA Oceania Qualifying Matches (Australian).

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:

13 Comments:

    • Agreed. Not only faded, but so many are shown in the old 4:3 pan & scan format. Total waste of an HD channel. Movies in HD and correct aspect ratio please!

  1. With the ICC2015 coming up next month, I believe that Nine Perth will have this Soccer Matches Live and Free. There will be three sports happening simultaneously on 17/7 and 20/7. David, I was wondering if Nine Perth will screen every soccer matches Live?

  2. Kids WB have been a major disappointment this year, it is mid year and they have failed to show any new cartoon seasons/series from Cartoon Network / Warner Bros at all. The only new content, is a few Australian co-productions (Heidi, Skinner Boys).

  3. Has GEM even aired Rizzoli & Isles Season 5 yet?
    Nice to see iZombie’s on the slate, though I fear an Originals shafting…
    And is there any start for the 2nd season of Last Ship yet, or is it going to be “coming soon” for 2-3 months before it airs like most Go! shows of late?

    • I haven’t seen any new R&I on Gem since they started counter programming early in the week, targeting >60s with old murder mysteries.

      Nine have returned to showing first run drama on their secondary channels, largely because they have so much WB content that doesn’t rate well enough for Nine anymore.

      I want to check out Constantine and iZombie. Hopefully the listing of Longmire means they still have the rights to the Netflix seasons. They will also have new eps of Almost Human on Go!, once they have finished repeating the first 6 eps that aired on Nine.

      I’m also enjoying Arrow in a regular slot (and Gotham fans presumably too).

  4. So does this mean GO will start airing the middle again? Cause they stopped like 2 seasons ago, one of the best comedy’s in the last 10 years really hope they do, glad to hear GO say last ship did well, it’s a great show

  5. I still can’t fathom why GEM is aimed at women but has HD sport?? Really weird when most sport is on their primary channel? I’m not saying women don’t like sport but it’s a weird combination in my opinion. 7mate and ONE are more male driven channels and from memory broadcast sport at times.

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