SBS ONE to rebrand as SBS

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SBS is doing an ABC -and dropping the ONE reference from its primary channel, SBS ONE.

From Saturday July 4th it will be known simply as SBS, while SBS 2 remains unchanged.

In a brief statement, the network indicated, “We know from our audiences that the SBS brand is distinctive and trusted and that people strongly identify with our core brand SBS.

“So we are embracing that and making our flagship channel SBS.”

SBS was rebranded as SBS ONE in June 2009 after the launch of SBS Two.

ABC1 was rebranded to ABC in July 2014.

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