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SBS ONE to rebrand as SBS
From July 4 SBS ONE is dropping the "ONE," just as ABC1 did a year ago.
- Published by David Knox
- on
- Filed under Programming
SBS is doing an ABC -and dropping the ONE reference from its primary channel, SBS ONE.
From Saturday July 4th it will be known simply as SBS, while SBS 2 remains unchanged.
In a brief statement, the network indicated, “We know from our audiences that the SBS brand is distinctive and trusted and that people strongly identify with our core brand SBS.
“So we are embracing that and making our flagship channel SBS.”
SBS was rebranded as SBS ONE in June 2009 after the launch of SBS Two.
ABC1 was rebranded to ABC in July 2014.
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6 Responses
The good thing is it will lessen the space taken up bythe watermark, especially for SBS ONE HD.
I just wonder how much of our money is wasted every time a marketing person has a bright idea of rebranding. It isn’t cheap
SBS is going back to the future…
Makes sense, but it won’t make much difference and not like they have money lying around to pay for the new stationery.
Makes sense.
Removes any confusion between SBSONE and One.