Seven launches horse racing sports app

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Seven has launched 7horseracing.com.au and a dedicated streaming app for its coverage of Royal Ascot on iOS and Android platforms.

It is the first of several online and streaming destinations under its “40 Days of live and free sport on your mobile anywhere, anytime” promotion.

To follow in the coming weeks are 7tennis.com.au, 7swimming.com.au and 7golf.com.au.

Clive Dickens, Seven’s Chief Digital Officer, said: “The huge audience engagement during this year’s Australian Open demonstrated that Australians love to watch live sport on their mobiles.

“We are committed to delivering live and free sport to as many Australians as possible, wherever they are and on any device. ‘40 Days of Sport’ is one way of fulfilling that commitment prior to an even bigger Australian Open and Rio Olympic Games in 2016.

“Our first event for ‘40 days’ is Royal Ascot. Live streaming such a high profile international event offers our audience the opportunity to be spectators on the world stage of the sporting elite. We are very proud today to launch our 40 days with such a wonderful carnival, and we can’t wait to live stream Wimbledon, from June 29 in our new free 7Tennis app.”

Meanwhile News Corp this week reports Racing Victoria has failed to come to an agreement with the Seven Network which will result in Victorian races being blacked out. Racing Victoria needed the three Melbourne racing clubs who own the vision rights, to sign off on the Channel Seven deal but couldn’t get the Victoria Racing Club to join Moonee Valley Racing Club and the Melbourne Racing Club.

2 Comments:

  1. Dont really understand the reasoning for the different domain names…
    Arent you diluting your brand.
    it should be 7sports (or whatever the main domain address is).

    • +1 with links on the main page or direct links like – tennis.7sport.com.au; golf.7sport; two-flies-crawling-up-a-wall.7sport….
      It’s 2am and I’m safely tucked up in bed watching Royal Ascot on my Mobile, thanks ch7.

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