Advertising revenue dips for networks
Seven enjoys the greatest share of the ad pie, but it has lost ground with TEN improving.
- Published by David Knox
- on
- Filed under News
Advertising Revenue for commercial networks for the last six months indicate Seven enjoys the greatest share of the ad pie, but it has lost ground with TEN improving.
Nine’s share of the spend remains unchanged compared to the same six months in 2014.
Overall, revenue in metro & regional broadcasters is down by 2%.
Gross Advertising Revenue for commercial networks January – June 2015
Metropolitan Service
Sydney 524,788,968 (0.80%)
Melbourne 382,351,024 (-0.82%)
Brisbane 240,415,792 (1.07%)
Adelaide 95,857,217 (-3.53%)
Perth 160,168,639 (1.39%)
TOTAL 1,403,581,640 (0.16%)
Regional Service
New South Wales 185,437,023 (-0.72%)
Victoria 57,896,270 (-8.19%)
Queensland 95,323,892 (-2.85%)
South Australia 17,077,455 (-1.10%)
West Australia 22,750,267 (-4.96%)
Northern Territories/ Tasmania 34,536,331 (-6.53%)
TOTAL 413,021,238 (-3.07%)
STATE Revenue
New South Wales 710,225,991 (0.40%)
Victoria 440,247,294 (-1.85%)
Queensland 335,739,684 (-0.07%)
South Australia 112,934,672 (-3.17%)
West Australia 182,918,906 (0.56%)
Northern Territories/ Tasmania 34,536,331 (-6.53%)
TOTAL 1,816,602,878 (-0.59%)
Networks
(All Capital Cities)
Seven 39.5% (-1.8%)
Nine 38.6% (0.00%)
Ten 21.9% (1.8%)
TOTAL 100.0%
5 Responses
Wow… Victoria’s (regional revenue) dropped more than 8%!
Even though NSW/QLD are like 3-4 times the geographical size of Victoria with all the towns/population to match… It still isn’t usually that low is it?
But with Melbourne’s massive population & audience, combined to Victoria… It is always still we’ll in front of QLD with revenue.
It’s interesting that Melbourne (if steady) & Sydney (if steady), are usually only around $100,000,000 difference with each other. Even though Sydney still has a few hundred thousand people more than Melbourne or so.
So Channel 7 earned $554,414,747.00 in the last 6 months?
Channel 9 – $541,782,513.00
Channel 10 – $307,384,379.00
I’m going to stop feeling sorry for them.
Video killed the radio star. Then the Internet slit TV’s throat!
It’s funny how the commercial networks were up in arms about SBS being allowed to move more of it’s existing advertisement time to primetime but they’re not included in the above reporting.
Nine hurt Seven with Reno Rumble and Ten has benefit the most.
Ten’s June share for commercial revenue was 23.1% (up from 18% June 2014) as Masterchef’s recovery from 2013 finally enters revenue. McLennan is leaving with it still 2% less than his advertised target.