Yesterday SBS ONE reverted to simply “SBS,” after six years with the “ONE.”
Just as ABC dropped ABC1 a year ago, the primary channel now underlines the brand.
“We know from our audiences that the SBS brand is distinctive and trusted and that people strongly identify with our core brand SBS,” the network said in a recent statement.
“So we are embracing that and making our flagship channel SBS.”
SBS 2 remains a youth-skewed channel that “challenges the status quo.”
It could take 6-8 weeks for SBS ONE to disappear from OzTAM listings.