10m viewers -Fear the Walking Dead becomes biggest launch in US cable history
With 10.1m bloodthirsty viewers, Walking Dead prequel becomes the biggest series launch on US cable.
Zombie prequel Fear the Walking Dead has shattered US cable records drawing 10.1 million viewers, as the biggest-ever launch for a cable series.
It imploded the previous 6.88m for Breaking Bad spin-off, Better Call Saul in February.
Fear the Walking Dead also skewed young with 6.3 million among adults 18-49 for a 4.9 rating.
The bumper numbers were not unexpected. TWD remains a formidable brand in the US, with its last season debuting to 17.3m viewers.
FX fast-tracked the series to Australian viewers yesterday with two screenings attracting 58,000 and 56,000 viewers respectively. While that’s down on Walking Dead averages (usually above 80,000) no doubt many fans are still to sample the new series. Subscription TV also offers multiple opportunities to view its content, meaning overnight numbers are not as crucial as they are to Free to Air.