TEN-backed social media app Beamly will relocate its Australian operations to its headquarters in London.
The company has bases in Sydney, New York and London, with backing from Comcast, NBCUniversal, Viacom, BSkyB and Network TEN.
It launched as second-screen app Zeebox in Australia in November 2012, before rebranding as Beamly in April 2014. Foxtel and ABC also signed on as platform partners.
As part of the transition, interactive elements including ‘Quizzes, Gaming Brackets and Votelies’ will be integrated into tenplay in coming months.
Votelies, which allow people to share their voice with visual one-click interactions in real-time, have been used in the UK with Eastenders and the Eurovision Song Contest.
TEN Chief Digital Officer, Rebekah Horne, said: “The addition of these highly engaging, compelling and entertaining Beamly features is great news for the many users of tenplay and will enhance their online viewing experience.
“Beamly has established a strong following of loyal and highly-engaged users. We look forward to connecting with them through tenplay.
“tenplay has quickly become a go-to entertainment choice for many Australians and has easily beaten the forecasts we set before its launch.
“It is now one of the most popular online and mobile entertainment platforms in Australia. It has been key to the success of Network TEN’s ‘TV Everywhere’ strategy, which brings our unique content such as MasterChef Australia, The Bachelor Australia, The Project, Family Feud, I’m A Celebrity Get Me Out Of Here! and much, much more to people anywhere, any time and on any device.”
Seven also phased out Fango as a stand alone app, while Nine expanded JumpIn app to a broader 9jump-in platform.