Margaret Pomeranz becomes ambassador for Film & Sound Archive

Margaret Pomeranz has been announced as an ambassador for the National Film and Sound Archive of Australia, to raise awareness of preserving Australia’s audiovisual heritage.

She will help promote the NFSA and its activities, and support the organisation’s fundraising and sponsorship campaigns.

“I am passionate about our screen heritage and I’m aware of how fragile it is. In my role as NFSA Ambassador I want to focus attention on how crucial it is to preserve that heritage so it can be shared and enjoyed not only by this generation but by many future ones. It is such an important part of Australia, and I urge people to join me in supporting the NFSA,” she said.

“You can make a difference and help us protect and share this great collection. Go to nfsa.gov.au and find out how you can show your support, and help save a piece of Australia’s audiovisual memory.”

NFSA CEO Michael Loebenstein said, “We are extremely honoured that Margaret has agreed to be our first NFSA Ambassador. All of Australia recognises her immense knowledge and love of Australian film, and we feel privileged and excited to have the opportunity to be working closely with her.”

The NFSA is the nation’s ‘living archive’ – collecting, preserving and sharing a collection of over 2.1 million items spanning over 100 years of film, television, radio, music and recorded sound. The NFSA is a source of culture, history, inspiration and creative re-use.

The collection grows every day, and includes all types of priceless films, tapes, discs, photographs, posters, costumes, etc., all of which deteriorate over time and need constant care. Preserving such a huge volume of content and making it available to as many people as possible is a costly, ongoing job.