Presto commissions Home and Away event for summer

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Presto has announced its first local commission -somewhat surprisingly, it is a special event surrounding Home and Away.

Presto, a joint Foxtel / Seven venture, will screen Home and Away: An Eye For An Eye which centres on the Braxton family and will see the return of Dan Ewing (‘Heath’) and Lisa Gormley (‘Bianca’).

The production, to be shot in 4K, will also feature regular cast members including Bonnie Sveen (‘Ricky’), Kyle Pryor (‘Nate’), George Mason (‘Ash’), Isabella Giovinazzo (‘Phoebe’), Nic Westaway (‘Kyle’), Lynne McGranger (‘Irene’) and Pia Miller (’Kat’).

Seven West Media CEO Tim Worner said, “Home and Away is one of Australian television’s most loved, well known and watched franchise that has been running continuously for 28 years since 1988. Home and Away: An Eye For An Eye is the next exciting moment in the history of Home and Away and I am confident that it will be warmly embraced by the show’s massive fan base while exposing Home and Away to a potential new audience through Presto.

Home and Away: An Eye For An Eye has been specifically crafted to retain viewer excitement across the summer months of the series but it will also appeal to new audiences as well.”

Presto Interim CEO Shaun James said: “We are delighted that this special event Home and Away: An Eye For An Eye is our first local commission for Presto’s streaming service – it really is the perfect vehicle with amazing heritage and provides fantastic cross promotional opportunities with our shareholder partner Seven to leverage one of the strongest brands on Australian television.

“Presto will be the only place for Australian audiences to be able to see Home and Away: An Eye For An Eye and it will be an on demand event not to be missed.”

Presto has not revealed how many episodes will comprise the event.

7 Comments:

  1. Home & Away has struggled this year and this is a clever way to reintroduce two formerly popular characters and their stories. Seven is using Presto well for mutual benefit. But given Presto is really lagging in streaming audiences it will be tough. Still a few more dollars spent on local drama is a good thing.

    • I think this is a backward step. They put all the eggs in the “Braxton” basket and up until I stopped watching about a month ago they couldn’t move on. Home and Away was better before the Braxtons.

  2. I suspect this might alienate existing viewers as home and away is a free to air show and not everyone who watches the show has internet access or wants to subscribe to a streaming service. I have given up home and away but if I was still watching I wouldn’t want to watch this. Home and away is “the braxtons” and that family on the show has been such a focus in general and for special episodes such as the UK episodes, Melbourne episodes and two sets of outback episodes that its been overdone.

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