Australian TV is joining the technology race.
Hot on the heels of the Coalition confirming it will allow primary channels to broadcast in High Definition, Seven has announced all three of its channels will Live stream 24 / 7 from December 1.
Today it has launched 7live.com.au with Live streaming of Sunrise and The Morning Show, between 6am – 11am. It is available on any desktop, mobile and tablet via the existing PLUS7 app.
Clive Dickens, Seven West Media Chief Digital Officer, said: “Our audience demands a live streaming service! They love Seven and they love their smartphones. We can now bring their favourite shows live, free and on the go, seamlessly streamed on mobile and online, as we cement our position as Australia’s leading ‘mobile first’ content company.
“All Seven Network owned channels will stream from December via PLUS!7 and we have advanced plans to live stream also within the 7Sport App and the 7News App in line with our content everywhere strategy. We will be adding other mobile first products and platforms to extend our reach especially live, free and out of home”
Tim Worner, Managing Director and CEO of Seven West Media, said: “We are redefining the way Australians watch live TV. We are a content company. Our future is television. Our growth is mobile. A big part of our future is video. Today provides clear evidence that we will be a driving force in the development, creation and delivery of content in a rapidly changing communications landscape.”
Kurt Burnette, Seven West Media Chief Revenue Officer, said: “Powerful storytelling is at the core of our television business. The benefits for our audiences and opportunities for our advertisers are enormous. Our move into the live-streaming underscores our leadership and will drive greater engagement across all of our platforms and extending reach out of home, on any screen.”
Seven’s move into live streaming follows the success of its coverage of the Australian Open, with Olympic Games coverage to follow next year.
Yesterday Telstra signed with the AFL for Digital rights until 2022. When asked about AFL streaming, a Seven spokesperson advised, “All will be revealed as we move to 1 December.”