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Streaming popularity keeps TV viewing high

TV viewing is up thanks to interest in Streaming services, and it's not all bad news for Pay TV.

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Consumers have increased their viewing to an average of 17.2 hours per week, up from 16.6 hours in 2014, according to data in Deloitte’s 2015 media consumer survey.

Watching television, on any device, is the most popular method of entertainment consumption for generation X, baby boomers and older consumers.

But streaming made up 18 per cent of viewing.

While 60% of Australians said watching TV on any device was in their preferred Top 3 media consumption, an equal 60% also nominated the internet. Amongst those aged 14 and 31, the internet was their No. 1 choice.

39 per cent of respondents have pay television, which has been stable for the last four years, with only 4 per cent thinking of cancelling.

“Furthermore, the proliferation of SVOD entrants could lead to an uptick in pay TV subscribers as consumers embrace paid content models, respond to innovative price points and channel unbundling, and look for depth of content that may not yet be offered in a SVOD environment,” the report said.

Social media browsing is now the most common multi-tasking activity while watching TV, at 30 per cent, and we juggle only two additional activities while watching TV (down from three last year).

There are now an average of two TVs, two laptops, two tablets and two smartphones in each household.

Notably the survey was conducted after the launch of Stan & Presto, but before Netflix.

TV Tonight is currently surveying similar questions about the ways we watch in the annual Audience Inventory survey.

Source: Fairfax, The Australian

2 Responses

  1. Yep, as soon as I can get a workable Internet connection (other than wireless) in suburban Wollongong NSW I’ll only be using FTA for ABC24 and a few ABC and SBS shows. The rest I won’t mind paying for. FTA, with its now mindless drivel, 20+ mins of ads per hour, and start times all over the place, have sold me on Netflix I think. And +7 is offering programs ad-free?! That’s a rather unique concept for a commercial broadcaster, not that one is complaining.

  2. It’s Netflix and catch up TV dominating our household. MKR UK on +7 is ad free and punchier, looks like one episode a week. Suits on Netlix is awesome too so we are watching that at the moment. Signed up to 3 months free Stan and the Samung app crashed, oh dear.

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