The Voice runs overtime and dominates competition
Ratings: 2.5hrs of The Voice ensured Seven & TEN were trailing, but viewers sought alternatives on ABC & SBS.
How late can you go? Nine’s Live broadcast of The Voice stretched out for 2.5hrs last night, despite having fewer contestants than the previous week.
The show was originally advertised to end at 9pm, but an updated EPG indicated 9:19pm. By the time the credits rolled it was around 9:30pm, strategically ensuring Nine kept its audience from switching to the opposition.
The show drew in 1.4m viewers as a result, some of which have been fed into 60 Minutes numbers, tallied at 936,000 in preliminary figures (it will be adjusted to a lower number). Nine even codes these episodes as 60 Minutes Late so that its annual average does not drag down other 60 Minutes episodes.
All of this was bad news for Seven with Dancing with the Stars dropping to its lowest ever audience at 637,000. But the news was worse for TEN which could not rise above 500,000 without compelling content.
ABC and SBS at least enjoyed some sunshine with viewers seeking alternative choices to Reality.
Nine network won the night with 32.6% then Seven 27.8%, ABC 16.2%, TEN 14.6% and SBS 8.7%.
The Voice (1.4m) was best for Nine then Nine News (1.29m), 60 Minutes (936,000 in preliminary figures). AD Kingdom & Empire was 351,000 in preliminary figures.
Seven News (1.28m) led Seven’s evening then Sunday Night (895,000), Dancing with the Stars (637,000). Bones was just 299,000.
Grand Designs drew a big 973,000 for ABC then ABC News (777,000) and The Politician’s Husband (625,000). Silent Witness was 255,000 and Compass was 254,000.
Another dud Sunday for TEN, unable to rise above 500,000. Modern Family was 497,000 / 446,000, Gold Coast Cops was 474,000, TEN Eyewitness News was 458,000, CSI Cyber was 407,000, Bondi Rescue was 368,000, and NCIS was 240,000.
SBS did well with Uranium: Twisting the Dragon’s Tail at 381,000 followed by Secrets of the Colosseum (352,000), SBS World News (207,000) and Hitler’s People (139,000).
7mate’s Iron Man movie topped multichannels at 262,000.
OzTAM Overnights: Sunday 9 August 2015.