TV Tonight readers have once again voted ABC as their most-watched network with big ticks for the broadcaster across multiple categories.
There were 1015 questionnaires completed this year, the 7th year of the survey.
ABC repeated its wins as Most Reliable and Most Trustworthy network in Programming -titles it is yet to lose. iview remains ahead of the pack as preferred Catch-Up site. Significantly, this year readers voted the issue of “ABC, SBS independent of govt influence” as the Most Important Issue in Free to Air TV, ahead of “Shows starting / finishing on time’ -that’s a first. They continue to vote “Merging public broadcasters” as Not Important. But there was also some support for “ABC improving political balance” this year.
There were big changes in the amount of Television that viewers watch ‘Live’ as broadcast. Last year 22% of respondents said around 3/4 of their viewing was ‘non-Live.’ This year that has risen to 38%. Similarly, while 25% said they stuck to Live broadcasting last year, now that figure is down to just 4%.
And they are switching from Live to non-Live much earlier in the evening too. Last year 21% indicated they turn to non-Live from 6:30pm or earlier. Now that figures rises to 34%. This contradicts industry wisdom that suggests viewers turn to non-Live after 9pm.
While viewing on Catch-Up sites remain relatively stable, the answer undoubtedly lies in Streaming and Timeshifted (PVR) increases.
This year’s survey included detailed questions on Streaming which indicates 41% of readers have a current subscription. More detailed responses on Streaming will be published later this week.
Around 1/4 of readers indicated they have a subscription to a Virtual Private Network, yet many rated Foxtel well in the area of Programming. More detailed responses on Pay TV will be published tomorrow.
There was also a significant lift in the number of people watching Catch-Up on the TV itself, up from 18% to 38% -on its way to overtaking PC / Mac soon. Tablets are now the favourite device for second-screening, with internet surfing, Facebook and Twitter the preferred habits in that order. Half of readers second-screen every day.
Continuing to irritate viewers are concerns over Programming, such as “Keeping an EPG up to date” & “Finishing a series once it starts.” “Completing the NBN” & offering “Legal, affordable content promptly” are also high on the wish list. “Less Reality TV” also made a big debut this year.
At the other end of the scale, readers aren’t fussed with regulatory matters such as the Reach Rule or the Anti-Siphoning List. “Shutting down illegal piracy websites” was also of little priority.
* denotes multiple answers allowed
# indicates most-grouped response
Which of the following do you watch regularly*?
Free to Air Commercial TV 80%
Free to Air Public Broadcaster 63%
Pay TV 43%
Streaming (subscription) 41%
Community TV 4%
Commercial TV is down 5%, Public Broadcasters and Pay TV both rise by a similar figure.
Do you have HD TV?
HD TV 87%
HD set top box 16%
SD Set top box 1%
Which FTA channels do you watch regularly?*
ABC News 24 32%
SBS 2 27%
Southern Cross 11%
Community TV 4%
Up: ABC, GEM, Community TV
Down: TEN, Seven, Nine, SBS, ABC2, ELEVEN, GO!, 7mate, 7TWO, SBS 2, ONE, Southern Cross, Prime, WIN, ABC3, Imparja
Which PVRs do you have*?
No PVR 28%
Do you subscribe to a Virtual Private Network (VPN)?
Not sure 2%
Do you buy TV episodes online such as through Apple TV or iTunes?
Yes occasionally 19%
Yes but just one title 4%
Yes frequently 4%
Which network is the most reliable for starting on time?
Foxtel improves this year.
Which network is the most Trustworthy at delivering your shows?
Foxtel is up this year.
Who is best at rescheduling cancelled shows?
Lifts by Foxtel and ABC but drops at TEN and Seven.
Which do you use for TV guide info*?
On screen EPG 57%
Online guide 42%
Foxtel EPG 37%
App on smartphone / tablet 27%
Weekly Newspaper Guide 17%
Magazine guide 8%
Daily Newspaper guide 7%
ICE Guide 4%
Up: Foxtel EPG
Down: Online guide, Weekly newspaper guide, Daily newspaper guide, ICE
And which do you most prefer?
On screen EPG 32%
Foxtel EPG 22%
Online guide 17%
App on smartphone / tablet 13%
Weekly Newspaper Guide 6%
Magazine guide 4%
ICE Guide 3%
Daily Newspaper guide 2%
Up: Foxtel guide
Down: Online guide, App, Weekly newspaper.
Degree of satisfaction with multichannels#?
ABC News 24
No change for multichannels yet again.
Which is your preferred second-screen device?
PC or Mac 30%
Tablet now overtakes PC / Mac which slip, while Smartphones also rise.
Which second-screen platforms do you use regularly*?
Internet (surfing) 79%
Blogs / Forums 20%
Not much change this year although both Tenplay and Plus7 improved on former brands Beamly and Fango.
How often do you use second-screen whilst watching TV?
Every day 50%
A few times a week 21%
A few times a month 7%
Less than once a month 4%
“Event TV” only 2%
About once a month 1%
The only noticeable lift was in Every day.
Which official online Catch-Up TV services do you use*?
SBS On Demand 33%
Foxtel Go 22%
Up: iview, SBS On Demand, Foxtel Go
Down: Tenplay, Plus7, None, 9Jump-in
How often do you watch official Catch-Up services?
Once or twice a month 30%
Rarely or never 27%
A few times a week 20%
About once a week 19%
Once a day or more 4%
Very little shift this year in time spent watching Catch-Up services.
Which device do you use to watch Catch-Up services*?
PC or Mac 46%
Up: TV, PC / Mac, Tablet, Smartphone.
Please rate your satisfaction with each Catch-Up Service#:
NO OPINION / NOT APPLICABLE:
SBS On Demand
No change on rating of Catch-Up services.
How much TV do you watch “non-Live”?
About 75% / 38%
About 50% / 20%
About 100% / 19%
About 25% / 18%
None / 4%
Up: About 75%, About 50%.
Down: About 100%, About 25%, None.
What time do you usually start to watch Timeshift?
6:30pm or earlier 34%
I just watch broadcast TV 8%
10:30pm or later 5%
Down: 7:30pm, I just watch broadcast TV
Rate any or all of the following FTA issues#:
ABC, SBS independent of govt influence
Shows starting / finishing on time
Keeping an EPG up to date
Finishing a series once it starts
ABC, SBS funding maintained
Completing the installation of the NBN
Legal, affordable content promptly available
Making primary channels HD
Multichannels offering better alternatives, not simulcasts
ABC maintaining in-house productions
Playing sport live and in HD
Less Reality TV
Catch-Up TV adding content swiftly after broadcast
Reducing on screen clutter (watermarks etc)
Catch Up shows available on all devices
Banning gambling ads
Punishment for breaches of the Code of Practice
OzTAM ratings coding to reflect EPG titles
Better bandwidth for multichannels
Less Twitter included during broadcasts
Making TV ratings = Metro + Regionals
Starting programmes “on the half hour”
ABC improving political balance
Promos that fairly represent the show
Maintaining local content in regional Australia
More Aussie content on Digital Channels
Rolling full credits at the end of a show
Merging public broadcasters
Shutting down illegal piracy websites
Laws against illegal piracy
Dropping Reach Rule for broadcasters
HbbTV / FreeviewPlus
Trimming Anti-Siphoning List
More subtitles for the hearing impaired
The introduction of “Less Reality TV” & “ABC improving political balance” have both landed as a Very Important issue.
“Better bandwidth for multichannels” & “Starting programmes on the half hour” have both moved from Important to Very Important.
The introduction of “Shutting down illegal piracy websites” & “Laws against illegal piracy” were both voted Not Important
“More subtitles for the hearing impaired” moves from Important to No Opinion
Which is the more offensive on TV?
Strong language 7%
Sexual content & references 7%
Down: Strong language
Have you ever participated in a Ratings survey?
No. Never been asked 74%
Yes, in the last 5 years 12%
Yes, more than 10 years ago 8%
No, but I have been asked to participate 4%
Yes in the last 5 -10 years 1%
Up: Yes more than 10 yrs ago
Down: No never been asked
All results have been rounded.
Tuesday: Pay TV Results
Wednesday: Streaming Results