Nine wins NRL ratings week

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No surprises that Nine won last week, with its huge NRL share on Sunday night. But Seven clawed back to come within striking distance.

 

Network:
Nine: 29.8
Seven: 28.5
TEN: 17.9
ABC: 17.7
SBS: 6.0

The NRL Grand Final has now been adjusted to 2.44m viewers (up from 2.32m in Preliminary figures). Timeshifted numbers are also yet to be tallied.

Local drama also had a good week, topping both Seven and SBS shows.

Best brands for the week were:

Nine: NRL Grand Final (2.44m), Nine News (Sun: 1.22m), The Block (Mon: 1.03m), The Big Bang Theory (Tues: 970,000) and A Current Affair (886,000).

Seven: 800 Words (1.06m), Seven News (Sun: 1.04m), The X Factor (Tues: 953,000) and Sunday Night (859,000).

TEN: The Bachelorette (Wed: 918,000), V8 Supercars (Top 10 Shootout: 627,000), TBL Families (Tues: 581,000) and The Project (7pm: 580,000).

ABC: Australian Story (1.05m), Gruen (931,000), ABC News (Sat: 817,000) and Utopia (754,000).

SBS: The Principal (361,000), Great Continental Railway Journeys (358,000), Wild Arabia (292,000) and Ultimate Tutankhamun (283,000).

Primary channel:
Nine: 22.2
Seven: 20.1
ABC: 13.0
TEN: 12.6
SBS: 4.9

Multichannels:
7TWO: 5.2
GO!: 4.6
7mate: 3.2
GEM: 3.0
ONE: 2.8
ELEVEN / ABC2: 2.6
ABC News 24: 1.5
SBS 2: 1.1
ABC3: 0.6
NITV: 0.1

Nine easily won the demos. TEN pipped Seven in 16-39.

Seven won Monday, Tuesday, Wednesday, Friday and Saturday. Nine scored on Sunday and Thursday. ABC bettered TEN on Sunday, Monday and Saturday.

Seven ranked first in Melbourne, Adelaide and Perth. Nine led in Sydney and Brisbane.

4 Comments:

  1. If you were selling 24 mins of advertising in a 22 min show, would you stop? To fill a slot in a schedule there’s nothing cheaper than a free copy!

    • Not how it works. Simulcast = same show as well as same ads over all 3 channels all sold as ads for one show on one channel. To have different ads on the other channels they’d actually have to break it up into figures for each channel (and as an advertiser you’d want and need that!).

      • An audience of 600k is better than 500k + 50k + 50k for advertisers and hence Ten.

        The simulcast also increase the chances of catching people flicking around, holding them for awhile and promoting that night’s stories on The Project.

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