In what sounds like a scene better suited to The Simpsons, community online streaming service WaggaWagga.TV has been hit with a trademark challenge by US giant HBO which claims its tagline “It’s not TV. It’s dot TV” was too similar to “It’s not TV. It’s HBO.”
The two person WaggaWagga.TV operation streams content such as What’s Up Wagga, The 5 O’Clock Wave and Brenna Obviously and its revenue is ad-generated.
“We run an online TV station with local based content where the target audience is Wagga Wagga which has about 66,000 people in it,” Adam Drummond told Mumbrella.
“I was bit horrified when I got the letter in the post and it was from the Sydney lawyer representing HBO. At first I thought it was a gag.
“Their letter was basically saying they had found the trademark application and felt our brand was too similar to theirs and people might think it was linked to HBO’s.”
WaggaWagga.TV which had 110,000 pages views from 25,000 unique browsers over six months is not budging as yet.
“‘It’s not TV. It’s dot TV’ is now synonymous with our brand,” he said. “It would have been massive to have to change everything.”
Over to you, Gruen.