Everyone’s a winner in the 2015 ratings results, with all 3 commercial networks having something positive to crow about.
Seven has won Total People for the 9th consecutive year.
Nine has won the Demos for the 4th consecutive year.
TEN was the only commercial network to increase its primetime share. SBS also increased its share.
TEN, ABC and SBS all increased primary channel shares. While Seven and Nine dropped, this was partly due to TEN regaining some lost ground in recent years.
NETWORK * (2014 in brackets)
Seven: 29.3% (30.4)
Nine: 28.1% (29.2)
TEN: 18.8% (17.9)
ABC: 17.6% (17.4)
SBS: 6.2% (5.2)
OzTAM is yet to issue final Consolidated figures for 2015 (it won’t do that until January), but so far here are the results for 5 city metro:
1 AFL On Seven: The Grand Final Seven 2,645,000
2 State Of Origin Rugby League Qld V NSW 2nd – Match Nine 2,517,000
3 Rugby League Grand Final Nine 2,458,000
4 State Of Origin Rugby League NSW V Qld 1st – Match Nine 2,349,000
5 State Of Origin Rugby League Qld V NSW 3rd – Match Nine 2,255,000
6 AFL On Seven: The Grand Final: Presentations Seven 2,215,000
7 Masterchef Australia – The Winner Announced Ten 2,203,000
8 My Kitchen Rules – Winner Announced Seven 2,180,000
9 My Kitchen Rules – Grand Final Seven 2,142,000
10 The Melbourne Cup – The Race Seven 2,130,000
11 The Block Triple Threat – Winner Announced Nine 2,054,000
12 AFL On Seven: Grand Final: On The Ground Seven 2,054,000
13 The Block Triple Threat – Auctions Nine 2,000,000
14 Masterchef Australia – Grand Final Part 2 Ten 1,896,000
15 Rugby League Grand Final Presentation Nine 1,824,000
It is worth noting that State Of Origin figures lift once GEM simulcast figures are added for Perth (to 2.653m) but OzTAM Consolidated numbers did not merge these figures. It was a similar discrepancy in 2014 reportage.
ABC’s biggest series of the year was The Killing Season averaging 1.14m. Best series for SBS was Struggle Street’s averaging 1.06m.
PRIMARY CHANNEL:* (2014 in brackets)
Seven 20.7% (21.8)
Nine 19.7% (21.2)
TEN 13.4% (11.9)
ABC 13.0% (12.7)
SBS 4.9% (4.1)
Director of Programming, Angus Ross, said: “We’re delighted to be the most watched network in a competitive year. We head to 2016 in great shape. We have key franchises, we have successfully launched new programmes. The Chase is a success and momentum is with Seven News. We are about creating great content and our portfolio of new programmes and the Olympic Games in Rio will see us deliver again in 2016.”
Director of Production, Brad Lyons, said “The success of two major mini-series, Catching Milat and Peter Allen, the success of My Kitchen Rules and House Rules, and launching two new drama series – Winter and 800 Words – is extraordinarily gratifying and reinforces our belief in investing in and committing ourselves to Australian production. The breakout success of The Chase must be acknowledged. We are not resting on our laurels. There is more to come. Watch this space.”
Tim Worner, CEO of Seven West Media, said: “Our track record of success over the past decade is built on great people and great ideas. We move into 2016 delivering our content to anyone, anywhere and on any device. This has been a landmark year with our own live-streaming of our channels beyond linear broadcast television. Leadership in this changing world is something we will never take for granted. Next year, we can predict one thing: audiences engaging with our content will continue to grow.”
Michael Healy, Director of Television for the Nine Network, said: “We finish this year having achieved precisely what we set out to do. That is, to maintain our position as Australia’s leading network with the key demographics we target and the ones preferred by advertisers. Our strategy is bang on target. It is enormously gratifying to achieve this result for the fourth consecutive year.”
“Overnight viewing figures only tell part of the story,” he said. “Viewers are now enjoying our content in a myriad of ways. This year we introduced an internal metric to measure this data and we look forward to an industry-wide format being available in the near future.”
Ten Chief Executive Officer, Paul Anderson, said: “Growth, momentum, consistency and innovation are at the heart of our strategic direction and we delivered strong results in all four areas this year.
“We have finished 2015 with our biggest network and main channel prime time audience in years.
“We are the only primary commercial channel and the only commercial network to increase their prime time audiences this year, and TEN has seen 25 to 54s audience growth in two- thirds of the 63 half-hours that make up prime time each week,” he said.
TEN Chief Programming Officer, Beverley McGarvey, said: “The original, innovative and engaging content we offered this year across multiple delivery platforms clearly resonated with viewers.
“Successfully launching five new local series in one year is an outstanding result. At the same time, our key existing local shows increased their audiences, dominated their timeslots, or both.”
MULTICHANNELS:* (2014 in brackets)
7TWO 4.7% (4.6)
GO! 4.6% (4.6)
7mate 3.9% (4.0)
GEM 3.8% (3.4)
ABC2 2.8% (2.7)
ELEVEN 2.8% (3.0)
ONE 2.6% (3.0)
ABC News 24 1.2% (1.1)
SBS2 1.1% (0.9)
ABC3 0.6% (0.9)
NITV 0.1% (0.1)
*Wks 7-48, 2015 (excludes Summer, Easter) Metro, 1800-2400 Data: Consolidated (Live + As Live + TSV) prior Wk 48, Overnight (Live + As Live) Wk 48.