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Blindspot continues beyond ratings season

Good news as at least 2 episodes of new US drama will be airing after the end of the ratings season.

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Readers are often dismayed by networks holding off fast-tracked shows over summer, and while it is yet to be confirmed how many shows will be affected, Blindspot fans will be pleased to hear it will still be airing in December on Seven.

The show is so far scheduled for December 2nd and 9th.

That’s good news given it may be slim pickings on the TV schedule.

Seven will have at least 4 more episodes it could play, but is yet to declare these.

It’s not the first time Seven, or indeed other networks, have opted to keep profile brands on beyond the end of ratings, but they are a rarity rather than the norm. With a title that is newly-launched such as this, it’s a strategic move to build the brand and a welcome one.

5 Responses

  1. Great news, I’m really enjoying this show. Only problem with 7 is the Australian Open. Even shows that continue through Dec, they get taken off for the tennis & all through summer we hear those hated words ‘after the tennis’. Only they don’t tend to come back immediately when the tennis finishes but sometimes weeks later.

    I don’t understand non-ratings either. Not everyone goes away for the whole summer. I remember years ago some great shows would preview over the summer, some even went on to be big hits.

  2. I’ll never understand the madness of “non-ratings”. The ratings are obviously counted because you give them to us. I don’t believe that advertisers don’t pay over “non-ratings” periods so whats with all the pretence that it’s not happening?

    2. The audience drops 10-15% when Daylight savings starts people start going out at night (especially 18-49s) and stop regularly watching shows every week. Already the tops shows are struggling to get 1m. Once school holidays start and families start going away (often OS), and Christmas and NY are on, they plunge.

      So advertisers picked the weeks when there are a lot of people watching TV, and use those figures to set a base rate for their ads for next season. That is the ratings season.

      Popular sporting events still command large numbers over summer, but regular night time slots don’t and ad rates are heavily discounted.

  3. Great news from Seven. With them also commissioning Aussie BBQ Heroes for non-ratings, perhaps they realise there is still money to be made from viewers over summer?!

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