If it’s Friday it must be a day to run graphs (hey, it’s been a while!).
This week Seven sent through their latest graphs that show how Seven News has improved since the arrival of The Chase.
Since launching in mid September the show has repeatedly defeated Hot Seat in the 5:30 timeslot.
Last week The Chase averaged 622,000 viewers at 5:30pm over Hot Seat 554,000. At 5pm, when there are fewer viewers at home, it was 399,000. Would the Seven show still win if it was a single number? Possibly not. But Nine has happily defended its splitting of its own one hour News, so it could be a case of be careful what you wish for.
The real lifting of course is not in the 5:30 slot itself but in delivering further eyeballs to the primetime 6pm News. The Chase is doing just that.
The top graph illustrates Seven News v Nine News for the first half hour of News across the Calendar year (incl. non-ratings). I’ve added a star so you can see where The Chase begins. The graph appears to end at Cup Day, when Seven has strong viewership.
The below graph shows the same data for the Sydney news bulletin. Seven did not supply the same for Melbourne, which would have favoured Nine.
Initially, some readers were quite vocal about Andrew O’Keefe in the hosting role on The Chase but the figures show it is doing its job.