It copped a hiding last year when Optus announced the English Premier League rights from August, but Foxtel is set to launch a major marketing and promotional campaign on February 7 trumpeting its 2016 sports season.
The “FOXSporting Nation” campaign will feature a series of television commercials, print campaigns and above the line marketing to underline every game Live, in High Definition, and ad-break free of NRL, AFL, Super Rugby, A-League and NBL and as well as every race, practice and qualifying session of Formula 1 and V8s.
In 2016 FOX Sports, ESPN, Eurosport and Sky Racing will also broadcast hours of live and exclusive coverage of golf, cricket, tennis, cycling, racing, surfing, netball, NBA and NFL events.
Richard Freudenstein, Foxtel CEO said: “Foxtel is very proud to start 2016 with such a strong must-have exclusive sport offering for our customers. We are thrilled to bring the best viewing experience possible with a fantastic line-up our subscribers around the country have not had before.
“We’ve worked incredibly hard with our channel partners and the sporting codes to bring sports fans what they love most across NRL, AFL, Rugby, Motorsport and more. To be able to offer, for the first time, every footy team, every round, live, ad-break free and available in HD is a game changer for Foxtel in 2016.”
Patrick Delany, FOX Sports CEO said: “2016 will see in a new era for sports fans, with the ability to showcase every NRL game live reinforcing our commitment to delivering the biggest and best sports coverage in Australia. Uninterrupted broadcasts during play of all Australia’s most scintillating sports, enthusiastically overseen by the most respected presenting teams on TV, will make FOX Sports everyone’s essential sporting companion across the action-packed year ahead.”
Brian Walsh, Foxtel Executive Director of Television, said: “Foxtel has an absolute focus on promoting our extensive sports content throughout 2016. Sport, for us, is an absolute differentiator in this market. Our new campaign will target a number of touch points, including an extensive on air campaign featuring a number of Foxtel personalities and sports stars. The intention is for this work to unfold as a key marketing and promotional pillar for the year. Together with our expanded local production slate across Lifestyle, Drama, News and Entertainment, we now have Foxtel’s most solid content offering of all time.”