TEN appoints new exec to oversee Digital

TEN has appointed Liz Baldwin as General Manager, Digital, following the resignation of Chief Digital Officer, Rebekah Horne.

Baldwin (pictured) was previously TEN’s Digital Executive Producer. She will now be responsible for the company’s digital media business, including tenplay, and reports to Chief Executive Officer, Paul Anderson, and Chief Programming Officer, Beverley McGarvey.

Rebekah Horne departs after three years to join the NRL.

Paul Anderson said: “Rebekah and her team have done a great job over the past three years, launching tenplay in September 2013 and building it into one of the leading online entertainment services in Australia.

“From a standing start less than three years ago, tenplay now covers more distribution platforms than any other online television service. Last year, tenplay generated an average of 25 million page views and 13.5 million video views a month,” he said.

“Rebekah is leaving TEN with our thanks for her great contribution and our best wishes for the future.

“We are delighted to welcome Liz to her role. She is one of the best and brightest digital media executives in Australia, with extensive experience in strategy, content and technology. Our digital media business has seen significant growth in recent years and Liz is the ideal person to maintain and build on that growth,” he said.

Liz Baldwin begins February 12th.