Seven will launch its newest channel 7flix on February 28th on Channel 76.
As tipped, the channel will be high on movie content, but will also feature TV shows and Kids content.
Based on the Seven promo TV shows appear to include The Amazing Race, Scandal, How to Get Away with Murder, Grey’s Anatomy, The Mindy Project, Once Upon a Time, The Muppets and Seinfeld.
Seven is understood to have explored a Lifestyle channel but has opted for a general Entertainment channel.
It follows Nine recently adding 9Life and SBS adding Food Network.
OzTAM requires one month’s notice to include in the survey panel, so based on industry chatter it should meet that by Feb 28th.