Karl! Lisa! Not so much as a ‘Thanks for watching?’
Since Today Extra (formerly known as Mornings) started last week a subtle change has taken place where the handover from Karl Stefanovic & Lisa Wilkinson to Sonia Kruger & David Campbell isn’t a handover at all.
There’s no farewell and no thank you to viewers, as part of the new strategy to align the morning show closer to the breakfast show.
In fact the Today hosts even signpost segments that they won’t even be there for….
“Coming up in our next hour is the movie which has been nominated for a massive 12 Academy Awards. We chat to the star of the show Leonardo di Caprio,” Stefanovic told viewers yesterday.
“Plus he’s never lost for words so why was comedian Julian Clary left red-faced after meeting the Queen? He’s going to join us Live to reveal all,” said Wilkinson.
Both interviews fell under Today Extra‘s banner (although Richard Wilkins did remain for a Grammys chat).
Similarly news presenter Sylvia Jeffreys presents the first news bulletin on Today Extra to help make the transition more seamless, but also gives no farewell, magically replaced by Davina Smith for subsequent bulletins.
The only clear indication Today is ending is the sponsor acknowledgments running at the end of an ad break.
Sure it may be old fashioned to thank viewers for watching, or to sign off with a farewell, but breakfast TV has always thrived on its loose, down-to-earth relationship with its audience too. Let’s hope the push for ratings doesn’t impact further on that intimacy.
Nine declined to comment on the changes.