Foxtel executive director of television Brian Walsh has commented on a decision to move Channel [V] to the clip-based Hits format.
“Viewers for music channels have been in steady decline over the past few years as audiences fragment. People under the age of 30 are getting their music from a number of different sources now,” he told Mediaweek.
“The ratings for Channel [V] over the last two years have declined more dramatically than we would have hoped and we had to make a commercial decision about what the format should be.”
Foxtel experimented 12 months ago with longform on the channel, but it did not meet expectations.
Three staff are understood to have been made redundant this week. Of the on-air staff who remain, Danny Clayton is contracted with Foxtel until midyear, but his contract will not be renewed.
“We certainly understand that Channel [V] is a heritage brand, but the channel is not what it once was. The change is an evolution of our music strategy. Our view is the investment in music will now be skewed toward MAX and Smooth. The older demographics who love those channels are the ones who are still watching a lot of linear television.
“Younger viewers are just not watching television in the numbers they used to. It’s not more complicated than that really.”