Humphrey B. Bear up for sale


Iconic children’s character Humphrey B. Bear is up for sale once again.

The price is said to be “below $1M.”

Adelaide-based Imagination CEO Shane Yeend has told New Idea “I’m sad to part with him, but Humphrey needs to be back on screen and working again.”

“If we don’t find a new owner who can make that happen, Humphrey will end up in the storeroom — and that’s a pretty sad fate for a national icon.”

Imagination has targeted the international children’s community at Kidscreen conference in Miami with an advertisement.

“Humphrey has been entertaining and educating children around the world for 50 years and holds a special place in the hearts of all Australians,” the ad reads.

Imagination purchased ownership from Banksia Productions in 2012 after the company wound up.

Source: News Corp, C21


  1. Who will pay this money? Humphrey has been off-air for over 20 years, Channel Nine realised it was past its use-by date in an era of Bananas In Pyjamas and Teenage Mutant Ninja Turtles, and that was even before the Internet, iPads and all the other trappings kids have nowadays. It would be like Ernie Carroll putting Ossie Ostrich up for sale and asking $1 million. And if someone buys it, what will they do with it? They couldn’t produce a new series of Here’s Humphrey, no TV station would ever screen it.

  2. I think they’re being overly optimistic (*cough* greedy) as to what the Humphrey brand is actually worth. Old doesn’t necessarily equate to valuable. He may be recognisable locally, but he is virtually invisible in the public consciousness. They’d be wise to sell him for *something* seeing as the owners aren’t doing anything with him. I don’t remember the last time I had even seen a Humphrey doll or a DVD.

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