Seven extends lead in second ratings week


Seven’s bumper start to the year continues, extending its lead over Nine in the second week of ratings.

Seven pulled a 32.4% share over Nine’s 25.0% thanks to shows like My Kitchen Rules, Molly and First Dates.

Nine may have had new joy in the breakfast battle, with Today taking the first 2 weeks from Sunrise, but in primetime it is having its worst opening to the ratings year in more than a decade.

Meanwhile the ABC landed ahead of TEN for a second week, with Doc Martin outranking any show Nine or TEN aired all week.

Seven: 32.4
Nine: 25.0
ABC: 18.3
TEN: 17.9
SBS: 6.4

Primary Channel:
Seven: 25.8
Nine: 16.6
ABC: 13.5
TEN: 13.2
SBS: 4.3

Best brands for the week were:

Seven: My Kitchen Rules (Wed: 1.69m), Molly (1.53m), Seven News (Sun: 1.01m) and First Dates (978,000).

Nine: Nine News (958,000), The Big Bang Theory (945,000), Here Come the Habibs! (944,000) and A Current Affair (818,000).

ABC: Doc Martin (1.03m), The Doctor Blake Mysteries (886,000), ABC News (Sun: 858,000) and Australian Story (730,000).

TEN: I’m A Celebrity Get Me Out of Here (Thurs: 721,000), Modern Family (584,000), NCIS (555,000) and The Project (7pm: 544,000).

SBS: Food Safari Fire (302,000), Coasts of Ireland (250,000), 24 Hours in Emergency (244,000) and Great Wall of China: The Hidden Story (237,000).

GO!: 3.8
7TWO: 3.6
7mate: 3.0
ABC2: 2.9
ONE: 2.6
GEM: 2.5
9Life: 2.2
ABC News 24: 1.4
SBS 2: 1.1
SBS Food Network: 0.8
ABC3: 0.5
NITV: 0.1

Seven took all three demos 16-39, 18-49 and 25-54.

Seven won every night of the week except Saturday which fell to Nine. ABC bettered TEN on Sunday, Monday, Friday and Saturday.

Seven ranked first in all five cities.


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