Get ready for the outrage that will follow when Seven Year Switch begins soon on Seven.
As first revealed by TV Tonight, the show sees 4 troubled couples changing partners in a social experiment, living together for a month with ‘no rules.’ There are two experts also participating with relationship advice.
Seven’s Director of Production Brad Lyons has described the format as “extremely controversial and radical” and Director of Programming Angus Ross has acknowledged, “We think it will be pretty noisy.”
But as the Habibs reminds us, controversy is also good for a programme launch. So the promo happily plays up the outrage from US websites, after it aired on the FYI Network.
Seven may not have long to wait, with a petition to stop the show from airing is already underway at change.org, so far with just 166 signatures. Those are the kinds of words that light up a journalist’s and publicists’ eyes.
Due in Q2 (if not sooner) there is still time for media, networks and assorted objectors to play out the next tug of war ….on a show where everyone is a willing participant and consenting adult.