Foxtel’s Channel [V] will end as a stand-alone channel on Friday, ‘merging’ into the [V] Hits clip channel.
The decision ends a 20 year run on the Pay TV platform.
The closure is due to low viewer numbers and loss-making, as younger viewers turn to YouTube to watch the latest music videos. An industry source told TV Tonight the decision was “a long time coming.”
Clip channel [V] Hits will remain, as will older-skewing music channels MAX, CMC and Smooth.
A Foxtel spokesperson said, “We are making some changes to our music channels on Foxtel. Starting from this Saturday, February 27 you will begin to see some changes to Channel [V]. Following on from that, from March 25 we will no longer use the Channel [V] brand, which will change to V Hits and V Hits +2. V Hits features a line-up of music videos and countdowns, including the latest hits from Australia and around the world.”
The decision said to be unrelated to a recent stand-off with Universal Music, but is believed to have been sudden with Foxtel still publicising events such as [V] Island Parties for March as recently as 2 days ago. Other local productions such as B4:30 have been few of late, while The Riff (pictured) ended last year.
Channel [V] contracted-presenter Danny Clayton will be retained by Foxtel.
Pedestrian has leaked an email from Brian Walsh, Director of Television: