Nine’s 2016 doldrums continued last night with nothing competitive from 7:30pm -the very time it should be firing on all four cylinders.
For TV to work viewers need competition, but if David Gyngell described 2015’s start as unexciting, lord knows what he would make of 2016 as a house husband now watching the telly.
The Embassy, back in its second try this year, was 4th in its timeslot at only 450,000. By comparison My Kitchen Rules was nearly three times the audience. From 8:30 Nine moves into a staggered schedule due to NRL, but it’s hard to get excited about numbers of 168,000 or less even given this. So we look to the share for an overall assessment -at 11% behind Seven the numbers tell it all.
Meanwhile Wednesday was the launch of two new titles: Long Lost Family (564,000) was TEN’s best for the night, third in its slot which will need to build. ABC’s Luke Warm Sex debuted with 483,000, a lift on Black Comedy‘s numbers.
Seven network won with a share of 34.8% then Nine 23.8%, ABC 17.4%, TEN 16.4% and SBS 7.7%.
My Kitchen Rules remains #1 with 1.31m for Seven then Seven News (1.02m / 956,000), First Dates (738,000), Home and Away (734,000), The Chase (582,000 / 399,000) and Ramsay’s Hotel Hell (306,000).
Nine News (936,000 / 910,000) was best for Nine then A Current Affair (876,000), Hot Seat (481,000) and The Embassy (450,000). The Footy Show was 168,000 in 2 cities. Movie: Catch Me If You Can was 146,000 in 3 cities.
ABC News (772,000) led for ABC then 7:30 (662,000), The Weekly with Charlie Pickering (532,000), Home Delivery with Julia Zemiro (517,000), Luke Warm Sex (483,000) and Adam Hills: The Last Leg (298,000).
Long Lost Family debuted to 564,000 for TEN. The Project was 513,000 / 437,000, Madam Secretary was 353,000 and The Good Wife was 283,000.
On SBS 24 Hours in Emergency drew 309,000 then Walking Through History (261,000), Vikings (222,000) and SBS World News (133,000).
Peter Rabbit on ABC2 topped multichannels at 208,000.
ABC News Breakfast: 86,000 / 50,000
OzTAM Overnights: Wednesday 16 March 2016